Stone Business SEO: How to Rank on Google’s First Page

slabwareblog

8 months ago

First steps of online marketing: Be found!

Did you know that 90% of consumers research online before making a purchase decision? That means if your business isn’t well-positioned digitally, you’re practically invisible to most of your potential customers.

But don’t worry—it’s not as complicated as it sounds. I’m going to show you the path to follow.

And how do Marketing Channels work?

Imagine each online platform as a pipe channeling water to your main faucet—your website.

There’s the red one from YouTube, the yellow pipe from Google, the green one from email marketing and the blue one from Instagram.

The problem? Many businesses try to keep all these pipes open at once and end up with leaks everywhere.

I know a cabinetmaker in Curitiba who nearly went bankrupt trying to be active on every social media channel. Until he discovered that 80% of his customers came from just two sources: Google and referrals from satisfied clients. So, he focused on that, and in six months, he tripled his revenue.

Moral of the story? Not every pipe is essential for your business.

The “Near Me” Google search

Here’s an example I can’t get out of my head: You arrive in a new city—say, Miami—and urgently need a countertop specialist.

What do you do? You Google: “Countertop fabricators near me.”

Now think: If you’re that fabricator, how do you make sure you appear in that search?

One of our clients did just that:

Set up his Google Business Profile with professional photos
Asked happy customers for reviews (offering 5% off their next purchase) – if you feel like your customers are unhappy and wanna know how to deal with them and make them happy, check this post.
Updated it weekly with photos of new projects

Result? In 60 days, that client ranked among the top three organic search results.

And the best part: He didn’t spend a single cent on ads. That’s the power of well-optimized organic Google results.

When is it worth speeding up things with Ads?

Now let’s talk about boosting results with Google Ads—with a real example:

Two shop owners in Orlando are competing for the same keyword: “best granite countertop”

Shop A: $4 per click, outdated website, few photos
Shop B: $2.50 per click, fast website, online menu, recent reviews

Guess who had the better return per dollar spent? Who could sell more for the paid amount?

Shop B, even paying less per click.

Why? Because they had already done their homework before investing in ads.

Check out this website of our customer, Infinity Stone.

If you have a stable and visually professional website set up, with updated contact information, and a portfolio of previous jobs, it will make your company look much more serious to whoever is looking for a service.

Lesson: Ads are like polish on a slab—useless if the stone wasn’t prepped properly.

The virtuous circle of digital marketing

Be Found (Optimize your Google Business Profile)
Enchant (Professional photos, real testimonials)
Convert (Website with clear calls to action)
Retain (Post-sale email marketing)
Scale (Only then, invest in ads)

Remember that cabinetmaker from Curitiba? Today, he has a team of eight and is expanding to other cities.

It all started with a simple, well-managed Google profile.

For example, look what appears when you Google “SlabWare”:

You can see a link to our website, an updated address, contact information, and opening hours.

If that information is easy to get, it is much more likely that a prospect doing a quick search will find you – and get in contact with you.

Your action plan for tomorrow

How about trying this today?

Search your main service on Google (“[your service] in [your city]”)
Analyze the top three results—what do they have that you can replicate?
Set up or optimize your Google Business Profile (takes about 30 minutes)
Email 5 happy customers asking for a review on your Google Profile

Digital marketing nowadays isn’t about being everywhere—it’s about being in the right places, the right way.

And you’ve already taken the first step just by reading this far.

If you need any more help, SlabWare is here to help.

SlabWare is specifically designed for the stone industry, can provide a free website for your stone business, which comes together with the system.

Remember that case about the two shop owners competing? You can have a professional visual showroom online that can be linked to your business’s Google profile.

And if you’re not a shop owner, but a distributor company, we also have the perfect tool for your operations.

Check out this example of TM Natural Stone’s website made with SlabWare.