We’ve received some complaints from our excellent clients about the difficulties they find in making their customers buy using their SlabWare online shop.
So, to help our clients with this issue, this week, the SlabWare team came up with this post with tips to help you get your customers used to shopping online—using the website SlabWare provides.
Before we start, we’d like to emphasize that this blog solves an issue with the customers you already have. If you’re after interesting and easy tips to attract more customers to your shop, you’ll find it useful to check on our other post with 9 tips to find customers during recessions using Instagram.
Back to our central issue, to understand it better – it may be your issue and you don’t even know! -, as a SlabWare user, your customers have access to your inventory, available at your own SlabWare Frontend website.
Now imagine they access the online shop on your frontend page, and instead of adding the products to the cart, they simply check on the materials and send you an e-mail with the slabs or bundles they want.
That gives you a totally unnecessary amount of work to check on each bundle, create an order, confirm it… Right?
Besides, when your customers buy online, you will have several advantages, such as:
- A 24/7 open store that takes notes on their orders and presents them to you in an already processed way;
- Automatically generate orders on holidays, or out of working hours, while you’re enjoying your free time;
- Save money on extra salespeople – the shop takes all the orders and presents them to you;
- Reduced paper use;
- Lower operational costs – besides the salespeople, you will also have a more fluid workflow, making it easier to work.
So tag along with this post and learn these 3 tips to encourage your customers to use your SlabWare online shop to order – and start making money while you’re sleeping!
1. Get good descriptions and high-quality pictures of your materials at your online shop
Help your customers see what you’re selling. Take pictures with a good camera or with a smartphone with a good camera, using preferably natural light (daylight). Try to capture the veins of your slabs and the brightness they have and upload them to your bundles.
Use easy descriptions on the respective field, and preferably fill in all the slab information such as measures, weight, etc. Your website is a powerful tool, so use your resources!
Make sure your customer can see what he’s buying!
2. Make good offers and give benefits for the orders done online using the cart
Give benefits to your customers to stimulate them to purchase online. If your customer is used to shopping in a certain way, simply telling them to do it in a different way won’t work, or might even upset them.
Instead, offer benefits to do in a certain way you want – and you won’t even need to tell them “do this”!
“10% discount on your next purchase you make online”, “5% discount on items on the cart in purchases done through our website”, and “exclusive material samples if you finish an order online through our website” are sentences you can use.
3. Follow up on their orders to make sure they didn’t have any difficulties
After you receive the order made through your website, make contact with the customer to know what they thought of the process and encourage them to repeat it that way the next time.
As it is said, “old habits die hard”, so it is important that they feel confident enough to keep the process until they get used to the process of finishing the order online.
And remember, you might be dealing with annoyed customers at times, so have in mind that you must always talk to them calmly and with plenty of patience.
If you need tips on how to deal with unhappy customers, click on the link to check them out
4. And if you’re not a SlabWare client yet, what are you waiting for?
We are sure that once you apply these 3 easy and simple steps with your customers, you’ll have more of them buying online, and your SlabWare website will generate money for you even when you’re not working.
And for those customers who owe you money and you’re not sure how to collect it without losing the customer, check out this blog post with 5 tips to collect money from customers who won’t pay.
Now if you’re not a SlabWare customer yet, stop wasting your time and start now!
This is your chance to start getting money while you sleep and let the system do the hard work for you.
Talk to our team right now and schedule an online demo.
Or if you prefer, you can try the entire system for free simply by clicking here.